PressLux Adds AI Journalist Matching to Find Reporters by Beat
PressLux surfaces the journalists currently covering a given beat and drafts a personalized pitch for each, replacing static, expensive media databases.
PressLux
PressLux has added AI journalist matching, which identifies reporters actively covering a company's topic and drafts a personalized pitch for each one. The feature is designed to surface current, relevant contacts rather than rely on the static directories sold by legacy media databases.
Matching and pitch drafting are priced per use in credits, keeping outreach affordable for teams that pitch occasionally.