Zohaib Iqbal builds Commercefy on 200 websites and 47 five-star reviews

Commercefy, a new London digital agency specialising in web design, search engine optimisation and AI search visibility, has officially launched under the direction of founder Zohaib Iqbal. The agency targets small businesses that need a credible online presence and want to be discovered not only on Google but also by the growing number of consumers who rely on AI tools such as ChatGPT, Gemini and Perplexity to find service providers.

Iqbal brings a freelance track record of more than 200 websites built and 47 five-star client reviews, alongside a Top Rated Plus status on Upwork with a 100 per cent Job Success Score. He holds an MSc in Cyber Security and Forensics from the University of Westminster, awarded in October 2024, and has held in-house roles including Website and Digital Marketing Manager at The PR Genius from 2020 to 2023, and currently serves as Website Manager and Digital Platform Owner at East and Gray in Harpenden. Commercefy delivers client websites in two to four weeks, aiming to give small business owners a fast path to a professional digital footprint.

What sets Commercefy apart: the agency addresses both Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) alongside conventional SEO, recognising that search behaviour is shifting. Early client results support the approach. A campaign for Genius PR saw appearances in Google AI features climb from 1,246 to 4,217 in two weeks, a 238 per cent rise, while clicks moved from 119 to 153. Commercefy publishes the full figures transparently, noting that the AI appearances have not yet converted into proportionate click growth. A separate engagement for East and Gray produced 626 clicks and 189,906 impressions over 92 days, with the keyword 'plumbers Harpenden' reaching page one of Google.

"Search has changed. A customer might Google you, or ask ChatGPT to recommend someone. If you are invisible in either place, you lose the customer without ever knowing they looked for you," said Zohaib Iqbal, Founder, Commercefy. The agency's dual-channel focus reflects this shift: optimising structured content and authority signals so that both ranking algorithms and large language models surface a business in relevant results.

To lower the barrier for small business owners evaluating their current standing, Commercefy offers a free visibility audit covering Google ranking, AI citations and AI-generated answers. The audit is designed to give owners a clear picture of where they appear, or fail to appear, across both search environments before committing to any paid engagement. Business owners can learn more and request the free audit at commercefy.co.uk.